Yair Alfandary
Former NBA player-to-be, current jazz enthusiast and pianist.
I founded Watchtower, a digital war room for high-profile figures who are always in the news. I also craft custom websites for clients who want their brand to come to life online.
Before that, I answered the world's journalists on behalf of the IDF, and learned that the side that knows first and answers first shapes the story.
Watchtower
Apr 2026 – presentThe war room for campaigns and comms teams. Watchtower follows everything said about a campaign, a company or a public figure — news, live TV, social media and parliament — and tells the team what matters the moment it happens, with a response already drafted. I designed and built the product end to end, and work with campaigns, public affairs teams and PR firms.
- Monitoring across news, live TV, social media and legislatures
- Instant alerts on what matters, and quiet on what doesn't
- Tracking of rivals and allies: what they say and how they vote
- AI-drafted responses, briefings and reports
IDF Spokesperson's Unit
Aug 2023 – Apr 2026IDF Iranian Media Desk
Oct 2025 – Apr 2026German Press Desk
Jan 2025 – Sep 2025German-speaking representative to the German media: kept the relationships, set up briefings and interviews, and made sure the IDF's position was in the coverage.
North American Press Desk
May 2024 – Jan 2025Worked with The New York Times, The Wall Street Journal, The Washington Post, CNN and Fox News. Arranged briefings and interviews with subject-matter experts, gave official IDF comment, and shared exclusive documents and footage to support accurate coverage.
IDF Press Desk
Aug 2023 – May 2024Wartime crisis communications on the international team: answering journalists' questions and getting the IDF's response into global coverage, with outlets including The New York Times, CNN and the BBC.
Mathematics & English Tutor
Mar 2021 – Aug 2023Personal tutoring for more than ten students aged 7–16, with lesson plans built around how each of them learns.
Web development
Alongside Watchtower I design and build sites and stores — two live e-commerce stores and several client sites.
See the portfolio →- English — native
- Hebrew — native
- German — native
- Crisis communications
- Team leadership
- Full-stack web development
- Debate & networking